Tracy K. Anderson
68 Horse Pond Road, West Yarmouth, MA 02673
Tel: 508-957-2075 Cell: 774-268-9960 Fax: 508-437-1281
Objective
As my proprietary business continues to sustain itself under the direction of my partner, I look forward to bringing my effective and engaging writing and marketing expertise to a larger audience.
Qualifications
• Business branding expert, generating marketing collateral that will engage, educate, and inform
• Specializing in Food and Wine, Health, Finance and community-driven businesses
• Proficient on both Mac and PC, with a command of Illustrator, PageMaker and Photoshop
• Unparalleled experience of more than 12 years in Marketing and Communications, with an additional 6 years as a successful small business owner
Work Experience
Founder and CEO, The Wine List, Inc.
2001-present
www.the-wine-list.com
The Wine List is a retail wine shop that truly embodies the spirit of food, wine and community. Of the thousands of great wines being made all over the world, our goal has always been to seek out and provide the truly exceptional values. In addition to wine sales, we offer wine and cooking education, catering services and private wine seminars.
Honors include:
One of “New England’s Best Wine Shops” - WHDH-TV, Boston
2004 New Business of the Year - Hyannis Area Chamber of Commerce
Recipient of the “Build a Better Mousetrap” award, in recognition of our out-of-the-box marketing, outstanding customer service, and staying power - Cape Cod S.C.O.R.E.
“One of the top wine shops” - Cape Cod’s A-List
Personal contributions to the business include all marketing and branding activities: web development, graphic design and copywriting for printed materials, e-newsletter (4,000 subscribers), press releases and ad campaigns, seminar instruction, committee work, and public speaking engagements.
Director, 3rd Annual Cape Land and Sea Harvest (CLASH)
2008-present
www.CapeCodCLASH.org
Coordinator and point person for 4-day festival celebrating Cape Cod’s rich fishing heritage and abundant local foods. My role as the CLASH Director is to echo the organization’s mission and improve the brand development by bringing my experience and network of contacts to the table.
Freelance Copywriter, Graphic Designer, Branding Consultant
1999-present
Experience managing all aspects of print and web-based corporate branding campaigns, covering industries such as Finance, Health Care, Technology, Travel &
Leisure, Fine Arts, and Real Estate.
Marketing and Communications Specialist, New England Financial / MetLife
1998-2000
Responsible for divisional marketing activities and brand development within an international financial company. Scope of work encompassed technical writing, press releases, copywriting for print and for the web, design and layout of newsletters, sales collateral and advertising campaigns, and the delivery of inside and outside sales training seminars. Coordinated schedules, budgets and marketing plans between departments, corporate liaisons and outside contracted vendors.
Director of Sales and Marketing, Kantrowitz and Associates
1996-1998
Coordinated efforts of seasoned financial services sales team, including prospecting, newsletters, advertising and monthly seminars.
General Manager, Appetito Restaurants
1993-1996
Responsible for $3M+ restaurant group offering high quality service, food and wine in a fast-paced environment. Created annual budget, managed inventory and wine buying, hired and trained a staff of 20.
Director of Catering, Sodexho USA at BankBoston
1991-1993
Managed start-up catering division within established corporate account. Developed new menus, created and exectuted marketing plan, hired and trained a staff of 10.
Partial Client List
Allmerica Financial
Cape Cod Magazine
Cape Land and Sea Harvest (CLASH)
Eastern Bank
Edible Cape Cod
First Impressions
Grape Expectations
Liberty Mutual
Luxury Auto Accessories
Manulife
The MECA Back Institute
MidCape Racquet and Health Club
Network World Fusion
Reds, Whites and Salads (coming in Spring 2009)
Reebok
The River House
Spire
SunLife
QuantumFit24
Professional and Volunteer Organizations
Cape Cod Chamber of Commerce
Cape & Islands United Way
Cape Land and Sea Harvest
Child Development of Cape Cod
Hyannis Area Chamber of Commerce
The Hunger Project
The Living Arts Institute
Education
- B.S. Journalism: S.I. Newhouse School of Communications at Syracuse University
- Concentration in Journalism: Division of International Programs Abroad, Syracuse University in London, England
- Dance Intensive: Boston Conservatory of Music
Writing samples and references available upon request